![]() So we're actually way less in contact with the user is as compared to a hairdresser. So the only time that we actually have contact with the participant is when we're standing behind him or her and placing the EEG on the head of the participant. Situations going on within our lab as less as possible contact with our users. And now what we do is we actually have all the hygiene. So we follow the guidelines from the the RFM or what's it called? And the MOA. So it was remote testing in a new way.īut now after There, there have been changes. They were able to do research for us because they knew how to play CEG on their head and et cetera. In our lab we have a lab in our office.ĭuring that time we had some how do you call it? The external users where we set up a tests situation. So how did you guys do this last half year with allĮltine: that's going on? Challenges? Of course we, I guess it was like six or seven weeks. These gaps, you need to have participants on location. Guido: Yeah, the very practical question. So we were really interested in what happens on a subconscious level and EEG helps to measure that subconscious level through emotions and Yeah, we've created our own emotion detection algorithm, which makes it possible for the EEG to measure the electrical activity within the brains, translated into three emotions in an online environment. Walking through of a user flow or asking questions in between it's a completely in silence.Īnd the reason why we do it is because we measured a subconscious experience instead of the conscious experience. There is no interaction with the researcher, so no thinking out loud principles and no guidance. And also where it differs is that during performing a task, so a participant, a user gets a task to perform. I don't have to shave my hats if I'm a participantĪnd if you want to, but we actually, we identify Stu but yeah, we use EEG. ![]() So we have a headset that's actually useful in terms of their the medical ones you need to gel and everything on your scalp. Which is mostly known as a medical device, but we use it in a commercial setting. I guess most people are familiar with regular usability research and our method differs from that regular usability testing because we use EEG. And what kind of research are you guys performing for thoseĮltine: lines? Yeah, what we what we do is we do neuro usability research. ![]() What kind of clients do you typically have or are there certain verticals that you guys are catering to?Įltine: It's very it's very broad our client base, which we're very proud of actually differs from retail to e-commerce financials. I'm going to move towards that digital side, because that's where my interests ![]() So that was actually already my frustration during a university, because it was also very much directed at health behavior, which by itself is really good changing behavior in a health environment.īut I was more interested in the commercial purposes and the, yeah, I w I started working in a company who wasn't a dedicated to two D did. In psychology education at that time I'm fairly familiar with that, then usually it didn't have anything to do with internet.Įltine: It. These over there, especially for the psychology side in in And so much opportunities because at that time we're talking about 12, 30 years ago or so there wasn't really much.ĭigital at a mature level. But I figured that I, I saw there wasn't a big future in it. I started off in a, it was more a data related job.Īnd after a while, I I was in contact with the digital side at that point as well. Did you start off in a job doing psychology and digital togetherĮltine: or. Making sure that I could combine the psychology side with the digital. The behavioral side of of the changing behavior.Īnd related to that, I also data, digital marketing education. I did a masters in social influence and attitude change, so I'm very much interested in. ![]() And I've a background in social psychology. Things are really insights that can be used by companies to put in AB testing processes or whatsoever. Which means that I focus on the experience of brain engineers as a company, but also the experience of what we deliver in terms of the research and the insights and the translation of those insights into actionable. Eltine: My name is Eltine and currently I'm responsible for the experience and insights at braingineers. ![]()
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